Our values

In addition to literacy and learning, we also want to make positive contributions to the environment and the community.

Our environmental credentials

In 2021 we attained the Investors in the Environment Silver level. Now we’re working for the Green level.

  • We buy certified offsets from Forest Carbon to offset all our carbon emissions.
  • Wherever possible we use online meetings with schools and districts rather than traveling.
  • The refurbishment of our head office building won a Green Apple Award and we’ve made further improvements to reduce our energy use.
Crick House environmental award

Community support: KidsAid

To continue our support in the community for 2022, we’re so pleased to announce our chosen charity of the year: KidsAid. Founded in 2007, KidsAid is a Northampton, England based charity born out of the realization that there was a considerable lack of provision for young people who had suffered trauma.

KidsAid is on the front line of a growing mental health crisis, with referrals to their team more than doubling since the start of the pandemic.

Through the mediums of art, dance, drama, and play, their fantastic team of therapists supports children of all ages struggling with bereavement, illness, neglect, bullying, abuse, family breakdown, and other traumatic circumstances.

We were highly impressed by KidsAid’s extensive therapy program for parents and caregivers too, giving each child the best possible chance to break intergenerational trauma and move forward with their lives.

The next 12 months will involve some exciting fundraising activities at Crick HQ - you can read all about it on our blog here.

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Community support: Filling in the Blanks

For 2021, we were proud to work with the US charity Filling in the Blanks who are based in Norwalk, Connecticut. They provide food bags for thousands of children who struggle with food insecurity.

For these children, weekends, summer breaks, and snow days can be unsettling. They may not know where their next meal is coming from – and the COVID pandemic has only exacerbated these fears. Filling in the Blanks works to relieve these worries by ensuring that these children have nutritious meals.

We had lots of ideas to raise money throughout the year, some of our favorite fundraisers included a Halloween quiz, a virtual 5k walk, their holiday backpack drive, an Ugly Sweater Day, and a virtual food drive.

Despite frequent lockdowns and working from home mandates, we managed to raise over $2,000!

To find out more about Filling in the Blanks and how we supported them last year, take a look at our blog.

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FITB & Crick image
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Community support: Magic Breakfast

With children’s education at the heart of everything we do, it only made sense for us to support an education-oriented charity. For 2020, we chose to make Magic Breakfast our charity of the year.

Magic Breakfast works with 480 Primary, Secondary, Special Educational Needs schools and Pupil Referral Units to provide healthy breakfasts to ensure that more than 48,000 vulnerable children across the UK start their school day in the best possible way.

Children in Magic Breakfast schools make on average the equivalent of two months’ additional progress compared to children who do not have breakfast at all. This is not only because breakfast gives children the energy to learn in the morning, but because of the valuable social experience that a breakfast club provides.1 

Throughout 2020, we ran several events in support of Magic Breakfast. In February, we organized a breakfast club for staff members in the UK and US offices, which was an excellent opportunity to catch up with each other.  

During the COVID pandemic, we had to adapt our fundraising plans. In spite of this, we were still able to organize an Easter quiz, a virtual pumpkin carving competition, and a Christmas jumper day! One of our ongoing efforts was a ‘Book Swap’ campaign. In December we took part in the Big Give initiative, which doubled all the donations we made.

1 Education Endowment Foundation. (2019). Magic Breakfast | Projects. [online] Available at: https://educationendowmentfoundation.org.uk/projects-and-evaluation/projects/magic-breakfast/#research-results.

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Breakfast photo 1

Community support: Hope Centre

The Hope Centre is an organization based in Northampton, UK that works to improve the lives of anyone affected by poverty, especially homelessness. Since its foundation in 1974, it has worked with tens of thousands of people in Northampton.

The Hope Centre:

  • provides practical services that help people to survive poverty and homelessness;
  • helps people to leave poverty and homelessness through training and skills to improve employability;
  • campaigns against poverty, negative attitudes and poor treatment towards people experiencing homelessness and poverty.

Because of cuts to social services over the last few years, more and more people have been utilizing services like foodbanks.2 We wanted to work with the Hope Centre to support their invaluable work helping those in our community who are most affected by the problems caused by poverty and homelessness.

In late 2018, we started with a few collection boxes for our staff to donate supplies to the Hope Centre, such as food and clothing. Due to the overwhelming success of this initiative, we nominated the Hope Centre to be our ‘charity of the year’ for 2019. In addition to the collection boxes, we also organized several company events to raise money.

We put our baking skills to the test for the Crick Software Bake Off and channeled our inner artists for a Pumpkin Carving Competition. Our Marketing Manager also successfully completed five 5k races across Northamptonshire. By the end of 2019, we had raised over £1,000 for the Hope Centre.

2 Clarke, D. (2020). Foodbank users UK 2019 | Statista. [online] Statista. Available at: https://www.statista.com/statistics/382695/foodbanks-emergency-food-needed-united-kingdom-uk/.

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