Our values

In addition to literacy and learning, we also want to make positive contributions to the environment and the community.

Our environmental credentials

In 2020 we attained the Investors in the Environment Silver level (having achieved the Bronze the previous year).  Now we’re working for the Green level.

  • We buy certified offsets from Forest Carbon to offset all our carbon emissions.
  • Wherever possible we use online meetings with schools and districts rather than traveling.
  • The refurbishment of our head office building won a Green Apple Award and we’ve made further improvements to reduce our energy use.
Crick House environmental award

Community support: Magic Breakfast

With children’s education at the heart of everything we do, it only made sense for us to support an education-oriented charity too. For 2020, we have chosen to make Magic Breakfast our charity of the year.

Magic Breakfast works with 480 Primary, Secondary, Special Educational Needs schools and Pupil Referral Units to provide healthy breakfasts to ensure that more than 48,000 vulnerable children across the UK start their school day in the best possible way.

Children in Magic Breakfast schools make on average the equivalent of two months’ additional progress compared to children who do not have breakfast at all. This is not only because breakfast gives children the energy to learn in the morning, but because of the valuable social experience that a breakfast club provides too.2

We’ll be organizing several company fundraising events throughout the year – which we’ll be keeping everyone abreast of on our social media accounts. We had our first event in February, a breakfast club of our own for staff members in the UK and US offices!

2 Education Endowment Foundation. (2019). Magic Breakfast | Projects. [online] Available at: https://educationendowmentfoundation.org.uk/projects-and-evaluation/projects/magic-breakfast/#research-results.

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Magic-Breakfast-Logo 2
Breakfast photo 1

Community support: Hope Centre

The Hope Centre is an organization based in Northampton, UK that works to improve the lives of anyone affected by poverty, especially homelessness. Since its foundation in 1974, it has worked with tens of thousands of people in Northampton.

The Hope Centre:

  • provides practical services that help people to survive poverty and homelessness;
  • helps people to leave poverty and homelessness through training and skills to improve employability;
  • campaigns against poverty, negative attitudes and poor treatment towards people experiencing homelessness and poverty.

Because of cuts to social services over the last few years, more and more people have been utilizing services like foodbanks.1 We wanted to work with the Hope Centre to support their invaluable work helping those in our community who are most affected by the problems caused by poverty and homelessness.

In late 2018, we started with a few collection boxes for our staff to donate supplies to the Hope Centre, such as food and clothing. Due to the overwhelming success of this initiative, we nominated the Hope Centre to be our ‘charity of the year’ for 2019. In addition to the collection boxes, we also organized several company events to raise money.

We put our baking skills to the test for the Crick Software Bake Off and channeled our inner artists for a Pumpkin Carving Competition. Our Marketing Manager also successfully completed five 5k races across Northamptonshire. By the end of 2019, we had raised over £1,000 for the Hope Centre.

1 Clarke, D. (2020). Foodbank users UK 2019 | Statista. [online] Statista. Available at: https://www.statista.com/statistics/382695/foodbanks-emergency-food-needed-united-kingdom-uk/.

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Hope Centre 2_square
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