Crick Software blog

Nicki Wilson

KidsAid – our charity of the year

23rd February 2022


At the start of every year, we take a company-wide vote to decide which of the many worthy organisations in our local area will be the Crick Software ‘charity of the year.’ We then spend the next 12 months baking, quizzing, running, and undertaking all manner of other fundraising challenges to make as much money for them as we can!

This year, the runaway favourite was KidsAid – a charity born out of the realisation that there was a considerable lack of provision for young people in the community who had suffered trauma.

Why KidsAid?

According to the NHS, 1 in 6 children and adolescents have a diagnosable mental health disorder. Of those, less than 1 in 3 get access to NHS care and treatment. KidsAid is on the front line of this growing mental health crisis, with referrals to their team more than doubling since the start of the pandemic. The past few years have highlighted more than ever the importance of mental health to the wellbeing of our children, and the team felt strongly that this was the cause we wanted to pour our efforts into during 2022.

Their work

KidsAid provides early intervention in the form of creative therapies to help young people lead healthier, happier and more fulfilling lives. Through the mediums of art, dance, drama and play, their fantastic team of therapists support children struggling with bereavement, illness, neglect, bullying, abuse, family breakdown, and other traumatic circumstances.

Our team were particularly impressed by the way KidsAid also provides assistance to the child’s support network. They offer extensive joint/attachment sessions with caregivers in order to give them the best possible chance to break intergenerational trauma and move forward with their lives.

Where we come in

We have lots of fun activities planned to ensure that 2022 is our most successful fundraising year ever, including a company marathon, cake-off and bring-and-buy auction – as ever, we’ll keep you posted via our Facebook and Twitter channels.  

If you’d like to find out more about KidsAid or support the vital work that they do, you can visit their website here.

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